Writing a Killer GMB Description: Captivate Customers and Rank Higher
Words That Work
Your Google My Business description is your chance to make a great first impression and tell potential customers what your business is all about. It’s also an opportunity to improve your local SEO and rank higher in search results.
Crafting a Compelling Description
- Keep it Concise: You have limited space (750 characters), so make every word count.
- Highlight Key Information: Include your business name, location, and what you offer.
- Focus on Benefits: Explain how your business solves customer problems or fulfills their needs.
- Use Keywords: Incorporate relevant keywords that people might use to search for your business.
- Add a Call to Action: Encourage customers to visit your website, call you, or book an appointment.
Example:
“[Business Name] is a [type of business] located in [city, state]. We offer [list of services or products] to help you [benefits]. Visit our website or call us today to learn more!”
Tips for Optimization
- Front-Load Keywords: Place your most important keywords at the beginning of your description.
- Use Natural Language: Avoid keyword stuffing. Write in a way that is clear and easy to read.
- Update Regularly: Keep your description fresh and up-to-date.
Don’t Underestimate the Power of Words
A well-written GMB description can be a powerful tool for attracting customers and improving your local search ranking. Take the time to craft a description that accurately reflects your business and resonates with your target audience.
