What Information Should You Add to Your Google Business Profile?
Introduction
Your Google Business Profile is only as effective as the information it contains. A fully completed profile not only attracts more customers but also improves your chances of appearing higher in local search results. In this guide, we’ll break down exactly what information to add and why it matters.
Must-Have Information
- Business Name
- Use your official business name. Avoid adding extra keywords (e.g., “ABC Plumbing Services” instead of “ABC Plumbing – Best Services in Town”) to comply with Google’s guidelines.
- Address and Phone Number (NAP)
- Ensure your Name, Address, and Phone Number are consistent across all online platforms. This builds trust with customers and search engines.
- Website URL
- Link to your homepage or a specific landing page relevant to your services.
- Business Hours
- Include regular operating hours and update these during holidays or special events. Accurate hours improve customer satisfaction.
Optional (but Highly Recommended) Information
- Business Description
- Use 750 characters to summarize what you do. Include keywords naturally.
- Example: “Smith’s Coffee Shop is a locally-owned café offering freshly brewed coffee, pastries, and breakfast options. We pride ourselves on using organic, locally-sourced ingredients.”
- Attributes
- Highlight unique aspects like:
- Accessibility features (e.g., wheelchair accessible).
- Payment options (e.g., accepts mobile payments).
- Atmosphere (e.g., family-friendly, romantic).
- Highlight unique aspects like:
- Products and Services
- Add detailed descriptions of what you offer.
- Example: A hair salon can list “haircuts,” “coloring,” and “styling” with pricing or details.
- Photos and Videos
- Businesses with photos get 42% more requests for directions.
- Add a mix of:
- Logo
- Interior/exterior shots
- Team photos
How to Keep Your Profile Updated
- Review your profile monthly to ensure all details are current.
- Update attributes, services, and photos to reflect changes.
Conclusion
Providing accurate, complete information makes it easier for customers to choose your business. A well-maintained profile enhances your online presence and builds trust with potential clients.
