Celexsa Blog

LinkedIn is a powerful tool that can lead to plenty of great contacts and successful sales and deals. What do you do when you need to get to a person or a company? It...

These simple questions help you figure out whether you’re talking with a real customer or a lookee-loo. During your first conversation with a prospective customer, your job is to discover if they’ve got the...

One of the most overlooked yet essential stages of the sales process is the Pre-Qualification milestone. 67% of lost sales are as a result of sales reps not properly qualifying their potential customers before...

What is a lead? A lead or sales lead is defined by Wikipedia as ‘the identification of a person or entity that has the interest and authority to purchase a product or service’. Nowadays,...

One of the reasons that most companies’ sales teams love using marketing automation is because of its lead qualification capabilities. Traditionally, one of the largest sources of tension between marketing and sales teams is...

It’s easy to get caught up in thinking that all revenue is good revenue, but it’s just not true. Success is not about how high your fees are or how much money you make;...

Not everyone on Earth is a prospect for your product or service. If you’re pitching to people who truly don’t need or can’t buy what you have to sell, you’re wasting your time. To...

Nearly 80% of leads never result in a sale. So the key is to qualify each lead, quickly and efficiently, so that you can spend time on the ones that are most likely to...

Not every lead is a good fit for a product or service — no matter how strongly a salesperson believes they are (or wants them to be). Buyers don’t buy just because they have a...

Content continues to be a major driving engine to scale reach, visibility and brand awareness. Content marketing is more valuable than ever and hence it becomes quite critical for SMEs to deliver content in...