Monthly Archive: November 2016

5 Marketing Tactics You Can Borrow From Popular Hotels

‘Hospitality’ has myriad possible interpretations. Hotel industry leaders are using a slew of them to create good feeling about their brands. Competition in the hotel industry is fierce, requiring companies to get more and...

5 Ways to Win Sales and Influence People

Conversations, especially the requirement to listen, are the key to conversion. To a degree, we’re all salespeople, whether our job title reflects it or not. If you work in account management or in a typical sales...

LinkedIn Your Way to Your Next Deal

LinkedIn is a powerful tool that can lead to plenty of great contacts and successful sales and deals. What do you do when you need to get to a person or a company? It...

14 Ways to Qualify a Sales Lead

These simple questions help you figure out whether you’re talking with a real customer or a lookee-loo. During your first conversation with a prospective customer, your job is to discover if they’ve got the...

5 Things You NEED to Pre-Qualify a Lead

One of the most overlooked yet essential stages of the sales process is the Pre-Qualification milestone. 67% of lost sales are as a result of sales reps not properly qualifying their potential customers before...

What is a Qualified Lead?

What is a lead? A lead or sales lead is defined by Wikipedia as ‘the identification of a person or entity that has the interest and authority to purchase a product or service’. Nowadays,...

How to Qualify a Lead in Under a Minute

One of the reasons that most companies’ sales teams love using marketing automation is because of its lead qualification capabilities. Traditionally, one of the largest sources of tension between marketing and sales teams is...