Daily Archive: November 10, 2016

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What is a Qualified Lead?

What is a lead? A lead or sales lead is defined by Wikipedia as ‘the identification of a person or entity that has the interest and authority to purchase a product or service’. Nowadays,...

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How to Qualify a Lead in Under a Minute

One of the reasons that most companies’ sales teams love using marketing automation is because of its lead qualification capabilities. Traditionally, one of the largest sources of tension between marketing and sales teams is...