Why should you think about your Website?
In recent times, websites as a platform have undergone massive transformation, both in terms of its utility as well as its composition. It has now assumed strategic importance, and why not! After all, it is one platform that contributes in multiple ways like information dispersal, promotion and brand building.
A Website is practically a virtual office for the business. A good Website with the right content and design establishes credit and builds trust. Especially with the reach of smart phones powered with Internet, websites have become the first avenue for visitors to check out the company.
The Website Dynamics
So much has changed over this period. From what platform to build the website on to having the best mobile friendly site, the considerations and requirements are constantly undergoing change. Search Engine Giant, Google also has a massive role to play in the way the Website dynamics are evolving.
Like for instance, Google’s Mobile-First indexing is a game changer in itself. The move is a validation of the role of mobile phones in consumer’s information search, purchase and post-purchase behavior. It definitely doesn’t mean that Google is moving towards “strictly mobile indexing,” it is just that it is “mobile-first”. Desktop version shall continue to be important, but mobiles may soon become a priority. And rightly so given the fact that majority of your Visitors are surfing your Website in their mobile phones.
Listening from the horse’s mouth, Google’s announcements indicate that the algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site, to understand information and data, and to show snippets from those pages in the results. However, this is a perspective of the time to come. This process is still under testing phase. But no harm in gearing up.
Mobiles bring in around 80% of the website traffic. In India, mobiles have been bringing more traffic than desktop since 2015. It is indeed safe to say that India has crossed the desktop generation long back. Still, it is too soon to write off the desktop since it is still important for daytime-at-work-audiences.
Are businesses serious about Websites?
Yes! They do realize the importance of having a website. That is indeed the reason that getting a website is almost a basic course to be taken. However, businesses largely have three choices; where they design a website that is mobile friendly, mobile responsive or have a mobile version of their website.
Of all the options available, a mobile responsive website is the best path to go with. A responsive design is where the content, images, video or any other file gets dynamically synced. It is best to go for a responsive design because that way, you can eliminate any and every issue that you encounter when you use mobile to surf through a website.
Also a responsive design makes the maintenance effective and manageable. As opposed to that, should you go with a different mobile version, then you end up spending separately in managing both the versions. Also inconsistencies can add up to communication concerns, unless appropriately focused upon.
Looking at the matter from a different perspective. Let’s see, what is the main objective of a website? It is to provide the customer or prospect with all the information that he/she is seeking. Thereby, the core aspect is not a functional site, it is the best user experience. The visitor when steps in to your Website should move from one point to other very smoothly, getting a clarity of your business in the most clear manner.
Who should get a Website?
Every business should get a Website. It is as simple as that. Website is no more a choice, it has become a pre-requisite. From the time that the conception is planned, companies should make provisions for identifying the Technology Partner. This is one area where companies tend to overlook the importance of associating with the right technological partner.
Like mentioned, it is not any other vendor or service provider. Take them as a partner because it indeed is a collaborative affair. It doesn’t mean it has to be a big investment. There are Website options that can be very well within your budget. Exploring your choices is very important.
Also generally, these Web development companies would offer more holistic solutions, which would include domain, hosting, business emails, certifications, if any, too. This means everything related to Website can be accessed from single sources making the management of the same, comfortable.
Is Website a one time job?
Absolutely not! Websites have to be constantly monitored, tracked and edited. Platforms like WordPress have made all these simple for the layman. Gone are the days when you would get into constant job works with the Web Developers for edits from time to time.
Content Management System have brought in simplicity to the extent that with basic knowledge, in-house team can make edits. This also has brought down the expenses to a great extent. However, there are instances where Clients with Websites built in traditional platforms are no more serving the purpose and thereby they start looking for a complete revamp. This is where Website Reengineering comes into play. Many Website Companies are good with offering reengineering services, ranging from content edits, SEO or complete design revamping.
Strategy is the backbone
Websites have to be in conjunction with the marketing strategy. Rather than taking it as a platform to disperse information, it has to be perceived to be playing a role in Brand building. It is only then that the Website will bear results.
Simple stuffing of content & images shall not serve the purpose. There has to be a precise articulation incorporating industry keywords and authentic images that leads to clear communications. This is where, the point of technological partner is repeated. Right collaboration for right results.
