Category: General

Not everyone on Earth is a prospect for your product or service. If you’re pitching to people who truly don’t need or can’t buy what you have to sell, you’re wasting your time. To...

Nearly 80% of leads never result in a sale. So the key is to qualify each lead, quickly and efficiently, so that you can spend time on the ones that are most likely to...

Not every lead is a good fit for a product or service — no matter how strongly a salesperson believes they are (or wants them to be). Buyers don’t buy just because they have a...

Content continues to be a major driving engine to scale reach, visibility and brand awareness. Content marketing is more valuable than ever and hence it becomes quite critical for SMEs to deliver content in...

Google is visited by millions of users every day and each visit has the potential to convert a reader into your customer. It is one of the most powerful source to drive traffic. Therefore...

Customer acquisition is one of the most important aspect that drives sales.  Therefore, having right strategy to acquire customers is an ongoing challenge that online businesses face. And for B2B business, acquiring new clients...

Home to 1.57 billion active users, Facebook is the most efficient way to increase online sales. With large customer base, reasonable cost and easy-to-use advert platform, Facebook can help you connect with customers interested...

Festive seasons are the biggest sales month for the Indian eCommerce ecosystem. The reason behind this sudden push is that consumers buy more during this festive season (October-November). Around 40-50 percent of the total...

There are multiple reasons why your customer abandons shopping cart. Shopping cart abandonment is one of the most crucial problem for SMEs to overcome. So, how it can be reduced? Obviously it cannot be...

Analyzing your competition plays a vital role in shaping your company’s strategies. It determines your strength and shortcomings within the market. It gives your business a distinct advantage from traditional and non-traditional competition. While...