Six Ways to Increase Online Sales During Diwali
Festive seasons are the biggest sales month for the Indian eCommerce ecosystem. The reason behind this sudden push is that consumers buy more during this festive season (October-November).
Around 40-50 percent of the total annual retails makes up during Oct-Nov. Hence the market places are competing among themselves to provide the largest selection from wide range of products and services.
They key to drive sales is therefore to be proactive. You need to adopt effective marketing strategies in order to stay ahead in the competition. Tons of start-ups are adopting new brand strategies to tap into those million dollars floating in the online retail segment.
So we have compiled a list of six top strategies which you can integrate in order to increase sales this festive season:
Dedicated Landing Page
First step is definitely decorating your website/store in the festive mode. Creating a festive mode will connect your customers with your online store. You can have a dedicated banner in the home page of your website communicating the best site wide offer. Or you can design a specific and detailed landing page for exclusive Diwali deals and offers.
Use targeted keywords such as “Best Diwali Deals and Diwali Offers” to boost rankings. You can identify such keywords along with their average monthly search volume by simply using Free Google Keyword Planner tool.
The risk for your online business to use affiliate marketing is extremely low and the conversion is high. You need to make best payment gateway solutions only when a customer converts (Sale happens). Therefore you need to partner with various Coupon sites in order to start co-branding initiatives. These websites boost conversions by driving traffic to your website.
Email marketing is the best way to connect with your customers, increase reach and drive sales. Effective email marketing means more qualified lead for your online business. Communicate the best Diwali offers and deals to your customers in all your mailer communication. Try incorporating value proposition into the minds of your customers.
Social Media Push
Inform your target audience about the offers and exclusive deals which you are offering in the festive season. With large customer base, easy-to-navigate interface and reasonable cost, Social Media Marketing can help you directly increase customer engagement.
Run festive contest across social media platforms such as Facebook, Twitter and LinkedIn to give your festive marketing a social media connect. If you have a loyal customer base, then they will surely engage themselves by sending their own pictures using your products or services. Don’t forget to create dedicated hashtags for your festival offerings.
For Festive season, Content marketing is more valuable than ever since. Deliver content in the best possible way to connect with your audience. Your website content should be optimized such that it caters to the offers and deals you are offering. You can increase engagement by creating a dedicated Diwali Blog series. It will connect your customers with your online business.
Re-targeting customers who have earlier shown interest in your product/service is the most important step to drive sales. Focus on people who have abandoned your shopping cart. Try to give them value preposition in the form of exclusive deals and offers through Search and Display ads.
As the festive season decks up for the biggest online sales, you can now use above mentioned tips to capitalize sales for your online business.
Celexsa wishes everyone a Happy & Prosperous Diwali!