Four Ways to Help Win Back Customers
Loyal customers are most profitable customers as they provide the best value on marketing spends. Top online businesses provide seemingly impressive customer service to keep their customers loyal towards their business. They know the value of loyal customers and benefits they incorporate.
So how do these businesses ensure that customers are never lost and that they are valued above all else? Here are few simple but quite important tips which you can integrate to win back your lost customers:
Find Out why they left
First step is to identify the reasons why your customers left. If price is the factor, then you know that there is disconnect between your offerings and the value your customers perceive. Communicate with your customers, show your value and prevent revenue from walking out the door. Ask them how you can improve the product. Add value to your offerings so that you can win their loyalty. Create a new offer or document an existing one to encourage your customer.
Do the Unexpected
Many customers just want to be heard. Hence it become your responsibility to ask them about their concerns. Take responsibility of your product/services and try to incorporate a pleasant experience into your customers. It will force them to refer you to their friends even if they decide to leave you.
Apologize: Say sorry to your customers. And say it in way that you actually mean it.
Empathize: Let your customers know that you value their concerns.
Fix it: Fix their problem. Your customer expects you to effectively resolve issues.
Regularly collect feedback from your customers and ask them frequently about their experience with you. Ask easy and relevant questions through customer friendly feedback forms. It will help you establish a customer-centric brand that value its customer above all else.
Once you win back your customer, it becomes vital for you to engage them. Try to engage your customers through various marketing channels. Keep them informed about the latest updates, offers and services through newsletters. Catch your customers where they frequent most, such as Facebook, Twitter and LinkedIn. It will likely help you win their loyalty, thereby maintaining the flow of revenue.