How to Drive Online Sales Through Facebook
Home to 1.57 billion active users, Facebook is the most efficient way to increase online sales. With large customer base, reasonable cost and easy-to-use advert platform, Facebook can help you connect with customers interested in using your products/services.
Facebook adverts ensures that your money is spent wisely as it allows you to target audience specifically as per age, location and behavior. It makes it easy for your online business to reach people who matter. Even on mobile, it makes it nearly effortless for prospects to submit their contact info, thereby increasing the possibility of generating high quality leads.
Here are few tips which you can integrate to start Facebook advert campaigns:
Set Free Business Page
Facebook business page gives your business an online presence. It act as a medium to connect with customers looking to avail your products and services. Update your Facebook Business Page and make sure you complete your company story. Fill about-us section, vision and description that clears the segment in which you operate.
Boost Posts & Choose Advert Audience
Show your posts to more people by using Boost Post option. You can specifically target people as per their location, age and interests. Facebook Advert Manager allows you to refine your audience, add budget and connect people who matter to you. Reach people by showing adverts before they have search for you. Specific targeting ensures that your advert budget is spent wisely.
Reach Customers You Know
With custom audience, you can connect customers you already know. It protects your privacy by displaying your posts only to relevant people. Engage your audience with diversified and unique content. Bring people from Facebook to like your page, purchase your product or fill in contact details.
Measure your adverts and analyze the behavior of users coming to your page. See how many people buy your products/services through advert manager. Also evaluate the performance of your adverts. Try creating new adverts at regular intervals that your prospect customers will love.
Re-market to Website Visitors
Re-target the ads to visitors who have already visited your website. Facebook re-marketing is an effective medium to reach out to customers who have already shown their interest in your products and services. Remind such customers through Facebook advert. It increases the chances of converting such prospects into potential leads.