Category: General

Content Marketing Tips for your Business

Content continues to be a major driving engine to scale reach, visibility and brand awareness. Content marketing is more valuable than ever and hence it becomes quite critical for SMEs to deliver content in...

Six Best Customer Acquisition Ideas

Customer acquisition is one of the most important aspect that drives sales.  Therefore, having right strategy to acquire customers is an ongoing challenge that online businesses face. And for B2B business, acquiring new clients...

How to Drive Online Sales Through Facebook

Home to 1.57 billion active users, Facebook is the most efficient way to increase online sales. With large customer base, reasonable cost and easy-to-use advert platform, Facebook can help you connect with customers interested...

Six Ways to Increase Online Sales During Diwali

Festive seasons are the biggest sales month for the Indian eCommerce ecosystem. The reason behind this sudden push is that consumers buy more during this festive season (October-November). Around 40-50 percent of the total...

Seven Ways to Avoid Shopping Cart Abandonment

There are multiple reasons why your customer abandons shopping cart. Shopping cart abandonment is one of the most crucial problem for SMEs to overcome. So, how it can be reduced? Obviously it cannot be...

The Importance of Competitor Analysis

Analyzing your competition plays a vital role in shaping your company’s strategies. It determines your strength and shortcomings within the market. It gives your business a distinct advantage from traditional and non-traditional competition. While...